Marketing Your MLM Towards Generation Y

Network Marketing and Generation Y

Generation Y is a new group of entrepreneurs who have different philosophies and attitudes then previous age groups.  Something you need to understand if you plan on marketing your network marketing business towards this eager and wildly bunch of enthusiastic new age entrepreneurs.

Network marketing is a beautiful fit for this group of people, however if you don’t understand their way of thinking and what makes them tick, you’ll never keep their attention for more then 30 seconds.

Here are a few tips that I use when recruiting the 20 somethings.

• They are usually 10 steps ahead of you and are very very fast paced.  They are used to “hear and now” – technology dependent, generation Y receives information and processes it faster then you or I could ever understand.  So cut to the chase.
• They want to be their own boss.  Never before has a generation been so rebellious against authority. They are fast and forward thinkers and very “anti corporations” – the idea of working for someone stuck in the dark ages is disturbing.  Their attitude is “I can do it bigger, faster and better“
• The ability to think big is what this generation possesses in abundance.  So make sure you’re painting a HUGE picture for them.
• Talk in terms of and call attention to the flexibility of an unconventional business.  Generation Y will see this without a lot of talking.  Just paint the picture of working their own hours and building something that continues to grow without their involvement.  This is the essence of MLM.
• They are already planning their escape from the 9-5 routine.  Show them how network marketing can help them get their much faster than most traditional businesses.
• Generation Y is not afraid of out-of-the-box thinking.  Generation Y will bring lots of new and exciting ideas towards building an MLM business, help and support their line of thinking.  If you tell them to make a list and call their mom and dad, you’ll be laughed out of the Starbucks. People, technology and business is evolving and so is network marketing – don’t forget it.
• Show them how they can make a difference on a global scale.  Generation Y wants to make a difference show them how they can help. Let them know that in network marketing the only way for them to succeed is to help others become successful (making a difference)  MLM has all the perks – it just has to be related to them. Emphasize the win-win concept.
• LEVERAGE TECHNOLOGY - Generation Y is all about technology.  Show them your internet marketing systems – Online MLM Marketing Systems and Training that can enable them to tap into a familiar territory is crucial!

The most important aspect of talking to Gen Y is the concept of leveraging their technology.  You need to talk in terms of how they can build a business without leaving their rooms.  Cell Phones and computers are an integrated aspect of their lives – belly to belly is OUT for this group and technically all you need to build a network marketing business is a phone and a computer in the 21st century.

DON’T FORGET, Educate them on the power of leverage – there either isn’t enough time, or there isn’t enough money let them decide.

Good luck Dude !